In today’s digital-first world, social media has become essential for every business. But managing a professional and impactful presence on platforms like Instagram, Facebook, LinkedIn, and Twitter requires more than just posting regularly. That’s where a social media marketer steps in.

Here’s a complete breakdown of what a social media marketer actually does:

1. Builds a Custom Social Media Strategy

• Every business is different, and a social media marketer starts by understanding the brand, its goals, audience, and competition.
• They create a platform-specific plan that aligns with business objectives—whether it’s brand awareness, lead generation, or customer engagement.
• The strategy includes content types, posting schedules, tone of voice, campaign timelines, and performance benchmarks.

2. Creates Engaging and Relevant Content

• Social media marketers plan and produce content that captures attention and drives engagement.
• This includes coordinating with graphic designers, photographers, videographers, and writers to develop high-quality posts such as images, videos, stories, reels, blogs, and carousels.
• They ensure the content is always aligned with the brand’s identity and voice, and is optimized for each platform.

3. Manages Day-to-Day Posting and Scheduling

• Consistency is key in social media. Marketers handle post scheduling using tools like Buffer, Hootsuite, or Meta Business Suite.
• They maintain a content calendar that ensures regular, timely posting—matching trends, seasons, and campaign cycles.
• They also ensure content is adapted to the unique requirements of each platform (image sizes, hashtags, formats, etc.).

4. Engages with the Community

• Social media is not just about broadcasting messages—it’s about conversation.
• Marketers actively reply to comments, answer direct messages, and participate in discussions.
• They manage the brand’s tone in public conversations and handle negative feedback or complaints diplomatically and professionally.

5. Monitors Performance and Analyses Data

• A social media marketer constantly reviews the performance of content and campaigns.
• They track metrics like reach, impressions, engagement rate, click-through rate, follower growth, and conversions.
• Based on these insights, they fine-tune strategies, identify trends, and recommend changes to improve results.

6. Runs Paid Advertising Campaigns

• Organic growth is valuable, but ads are crucial for reaching larger or targeted audiences.
• Marketers plan and execute campaigns across platforms like Facebook Ads Manager and LinkedIn Ads.
• They manage ad budgets, create compelling creative and copy, test different audience groups, and optimise for the best results.

7. Tracks Trends and Algorithm Updates

• Social media is fast-moving—what works today may not work tomorrow.
• A social media marketer stays updated on new platform features, changes in algorithms, and emerging trends.
• They quickly adapt content and strategies to keep the brand relevant and competitive.

8. Collaborates Across Departments

• Marketers often work closely with sales, customer service, product teams, and leadership to align social messaging with overall business goals.
• They may also collaborate with influencers, partners, or brand ambassadors to expand reach and build credibility.

9. Crisis and Reputation Management

• In times of public feedback, controversy, or unexpected issues, social media becomes the first point of contact.
• Social media marketers handle brand reputation with careful messaging and a quick, professional response.

10. Drives Business Growth

• Beyond likes and shares, a social media marketer’s ultimate goal is to help grow the business.
• This includes building strong brand recognition, increasing website traffic, improving customer retention, and even boosting sales.

Why This Role Matters

A skilled social media marketer blends creativity, strategy, and data to build a brand that stands out. In today’s market, where audiences spend more time online than ever before, their role has become essential.

Achyutam Technology – Your Growth Partner in the Digital World

In today’s fast-paced digital landscape, a social media marketer is your brand’s storyteller, strategist, and growth driver—all rolled into one. At Achyutam Technology, we understand that social media success doesn’t come from random posts or trendy hashtags. It comes from a deep understanding of your audience, a sharp eye for design, and a well-planned strategy that aligns with your business goals.

Our team of social media experts dives deep into market trends, content planning, and engagement tactics to ensure your brand not only shows up, but stands out. Whether you need to boost awareness, drive leads, or create lasting customer relationships, Achyutam Technology is your partner in turning likes and shares into real growth.

In today’s digital world, people turn to the internet for almost everything — including finding healthcare providers. Whether it’s a family doctor, a dentist, or a specialized medical clinic, your patients are likely searching online to find services near them. This is where Healthcare Local SEO becomes crucial. If you want to be found by patients in your local area, optimizing your online presence is the key. Let’s break down how healthcare professionals can attract more patients using local SEO techniques.

What Is Local SEO?

Local SEO (Search Engine Optimization) is a strategy designed to help businesses, especially those with a physical location, show up in local search results. When a patient searches for a healthcare provider nearby, search engines like Google want to show the most relevant results. By optimizing your website and online presence for local searches, you increase the chances of being noticed by people in your area.

Why Is Local SEO Important for Healthcare Providers?

1. Patients Search for Nearby Providers: When someone is in need of healthcare, they usually search for “doctors near me” or “best pediatrician in [city].” Local SEO ensures that your practice appears when potential patients search for services you offer in your area.
2. Builds Trust with Your Community: Appearing in local searches and getting positive reviews can help build trust in your practice. Patients are more likely to choose a healthcare provider who has good local reviews and a strong online presence.
3. Increased Visibility and Foot Traffic: Good local SEO means your clinic is more likely to be seen in search engine results, on maps, and in Google’s “local pack” (the list of three businesses that show up with a map). This makes it easier for patients to find you and visit your practice.

How to Implement Healthcare Local SEO

To take advantage of local SEO, you’ll need to implement several strategies to ensure your business ranks high in local search results. Here are the essential steps:

1. Optimize Your Google My Business Profile

Google My Business (GMB) is one of the most important tools for local SEO. It’s the free listing that shows up on Google’s search engine results pages (SERPs) and Google Maps. Setting up and optimizing your GMB profile can have a significant impact on your practice’s visibility.

Here’s how to optimize your Google My Business profile:

• Claim your listing: If you haven’t already, claim your practice’s Google My Business listing.
• Complete all information: Make sure your address, phone number, hours of operation, and website are accurate and up to date.
• Add photos: Include high-quality images of your practice, staff, and services. People are more likely to trust a healthcare provider with a complete and attractive profile.
• Encourage reviews: Positive reviews play a big role in local SEO rankings. Ask satisfied patients to leave a review on your Google listing.
• Use relevant keywords: Include terms that describe your services (e.g., “family doctor in [city],” “pediatrician near me,” etc.).

2. Use Local Keywords on Your Website

To rank for local searches, you must target relevant keywords. These are search terms that include your location, like:

• [Service] in [City] (e.g., “dentist in Miami”)
• [Specialty] near me (e.g., “emergency care near me”)

How to use local keywords:

• Include city or neighborhood names in key locations on your website (title tags, meta descriptions, headers, and content).
• Write blog posts about local health issues, news, or events that are relevant to your community.
• If you have multiple locations, create a dedicated page for each one with local content.

3. Optimize Your Website for Mobile Devices

More people are searching for healthcare providers from their smartphones. Google also favors mobile-friendly websites in its rankings. Make sure your website is easy to navigate on mobile devices by using responsive design. This means your site adjusts to different screen sizes, making it easy for potential patients to find the information they need.

4. Build Local Citations

Citations are mentions of your business on other websites (such as local directories or review platforms) that include your name, address, and phone number (NAP). The more accurate citations you have, the more trustworthy Google sees your practice.

How to build local citations:

• Submit your practice to online directories like Yelp, Yellow Pages, and Healthgrades.
• Make sure your NAP details are consistent across all platforms. Any discrepancy can hurt your local SEO rankings.
• Participate in local events or sponsor community activities, and ensure those mentions link back to your website.

5. Create and Share Valuable Content

Creating valuable content can help you connect with local patients. You can write blog posts, create patient guides, or even make videos to address common health questions in your area. By producing useful, location-specific content, you position your practice as an authority in your community.

Some content ideas include:

• Health tips for your local climate or region (e.g., “How to Protect Your Skin in Hot Weather” if you live in a sunny area).
• Guides on how to navigate your healthcare services (e.g., “What to Expect during Your First Visit”).
• Local health news and events, such as vaccination drives or free health clinics.
  
  

6. Focus on Online Reviews

Patient reviews not only build trust but also play an important role in your local SEO ranking. Google and other search engines consider online reviews when ranking businesses. The more positive reviews you have, the more likely you are to show up in local search results.

How to get more reviews:

• Ask satisfied patients for feedback after their appointments.
• Respond to reviews (both positive and negative) to show you value patient feedback.
• Create a system to make it easy for patients to leave reviews (via email or a direct link to your review page).

At Achyutam Technology, we specialize in helping healthcare providers optimize their online presence with tailored Healthcare Local SEO strategies. Our team of experts understands the nuances of local search and can create a comprehensive SEO strategy that ensures your practice stands out in search results, attracts more patients, and grows your online reputation.

We focus on:

• Google My Business optimization
• Keyword research and local SEO strategies
• Mobile-friendly website design
• Building online reviews and citations

If you’re ready to take your healthcare practice to the next level and start attracting more patients in your area, Achyutam Technology is here to help. Contact us today and let’s get started!

If you’re a dermatologist and want more local patients, local SEO (Search Engine Optimization) is key. Many people use Google to find dermatologists, check reviews, and book appointments. If your clinic isn’t showing up in searches, you might be losing patients to competitors.

This guide covers the basics of local SEO to improve your online presence and attract more patients.

1. Optimize Your Google Business Profile (GBP) Your Google Business Profile (formerly Google My Business) is essential for local SEO. It helps your clinic appear in Google’s local search results and Google Maps.

How to Optimize Your GBP:

• Claim & Verify Your Profile – Make sure your listing is verified on Google.
• Use Accurate Information – Your Name, Address, and Phone Number (NAP) should be consistent everywhere online.
• Select the Right Categories – Use “Dermatologist” as the main category and related services as secondary ones.
• Write a Clear Business Description – Explain your services and location.
• Add High-Quality Photos – Include images of your clinic, staff, and patient results (with consent).
• Enable Messaging & Booking – Let patients easily contact you or book appointments.

2. Get More Positive Reviews

Reviews impact your ranking and influence patients’ decisions.

How to Get More Reviews:

• Ask Patients After Appointments – Send a simple follow-up message.
• Make It Easy – Share a direct link to your review page.
• Respond to Reviews – Thank patients for positive reviews and address concerns professionally.
• Use Review Tools – Platforms like Birdeye or Podium can help automate review collection.

3. Optimize Your Website for Local SEO Your website plays a big role in local SEO rankings. Focus on these areas:

• Use Local Keywords – Add terms like “dermatologist in [city]” or “skin doctor near me.”
• Create Location-Specific Pages – If you have multiple locations, make a unique page for each.
• Display Your Contact Info – Add your clinic’s name, address, and phone number to every page.
• Make Your Site Mobile-Friendly – Most searches happen on phones.
• Improve Page Speed – A fast website improves SEO and user experience.
• Embed a Google Map – Show your clinic’s location on the contact page.

4. Get Listed in Online Directories Local directories boost your credibility and SEO rankings.

Top Directories for Dermatologists:

• Google Business Profile
• Yelp
• Healthgrades
• Zocdoc
• RealSelf
• Facebook Business Page
• Bing Places
• Better Business Bureau (BBB)

Ensure your business details match across all platforms.

5. Create Useful Local Content Publishing relevant content helps attract patients and improve rankings.

Ideas for Content:

• Blog Posts: “How to Treat Acne in [Your City],” “Top Skin Care Tips for [Your City]’s Climate.”
• Videos: Office tours, patient testimonials (with consent), or procedure explanations.
• Local Events: Sponsor or speak at events and feature them on your website.

6. Build Local Backlinks

Backlinks (links from other sites to yours) help boost your rankings.

How to Get Local Backlinks:

• Partner with Local Businesses – Exchange links with spas, pharmacies, or wellness centers.
• Get Featured in Local News – Offer expert advice on skin-related topics.
• Join the Local Chamber of Commerce – These groups often provide backlinks to members.

7. Use Social Media for Local Engagement
Social Media increases your clinic’s visibility and attracts patients.

Best Practices:

• Use Local Hashtags – Example: #DermatologistNYC, #SkincareLA.
• Tag Your Location – Add your city or neighbourhood in every post.
• Partner with Local Influencers – Collaborate with beauty and wellness influencers.
• Run Local Ads – Use geo-targeted ads on Facebook and Instagram.

8. Track Your Local SEO Progress Regularly monitor your SEO efforts to see what’s working.

Useful Tools:

• Google Business Profile Insights – See search views, clicks, and calls.
• Google Search Console – Track keyword rankings.
• Google Analytics – Analyze website traffic.
• Moz Local or BrightLocal – Check your citation accuracy and rankings.

Final Thoughts Local SEO is essential for attracting more patients to your dermatology clinic. By optimizing your Google profile, gathering reviews, improving your website, and building local citations, you can increase your online visibility.

Need expert help? Achyutam Technology specializes in Local SEO for dermatologists. Contact us today to improve your search rankings and grow your practice!

A recent study analyzing Google search behaviour has revealed a significant shift in clickthrough rates (CTR) across industries, coinciding with the increasing presence of AI Overviews (AIOs) in search results. Research from Advanced Web Ranking (AWR) found that AIOs appeared in 42.51% of search results in Q4 2024, marking an 8.83 percentage point increase from the previous quarter.

Impact on Clickthrough Rates

The rise of AIOs has led to a substantial drop in CTR for informational queries. Websites ranking in the top four positions for search queries containing terms like “what,” “when,” “where,” and “how” saw a combined 7.31 percentage point decline in desktop CTR.

According to study author Dan Popa:

“This surge in AI Overviews may be impacting clickthrough rates for organic listings, as informational content is increasingly getting overrun by these AI-generated summaries.”

This trend highlights the challenge for websites relying on organic search traffic, particularly for informational content that now competes with AI-generated responses.

Industry-Specific CTR Shifts

The study indicates that SEO success is becoming more industry-dependent, with some sectors faring better than others:

• Law & Politics: Saw the highest increase in CTR for top desktop positions, gaining 7.39 percentage points, alongside a 68.66% surge in search demand.
• Science: Experienced the largest decline, with top desktop positions dropping 6.03 percentage points, while search demand decreased by 37.63%.
• Careers: Despite a massive 334.36% increase in search demand, the top three desktop positions lost a combined 4.34 percentage points in CTR.
• Shopping: The holiday season boosted search demand by 142.88%, yet CTR declined by 1.39 points on desktop and 1.96 points on mobile.
• Education: Had a mixed outcome, with top positions gaining nearly 6% in CTR, while positions 2-3 declined despite increased traffic.

Only the business and style & fashion sectors saw both increased search demand and improved CTRs, making them rare exceptions.

Desktop vs. Mobile Behavior

The report also analyzed how user behaviour differs between devices:

• Desktop CTR for informational queries declined, while mobile CTR for top-ranked sites increased by 1.81 percentage points.
• Arts & Entertainment websites saw a 1.01 percentage point drop in desktop CTR but a 2.28 percentage point gain on mobile for position one.
• Long-tail queries (four or more keywords) saw CTR declines for desktop positions 2-3, while single-word queries gained nearly two percentage points in CTR on mobile for top positions.

Key Takeaways for Website Owners

This study underscores that ranking #1 on Google no longer guarantees the same level of traffic. Several factors now influence CTR, including:

• Industry and query type: Different sectors experience varying levels of impact from AI Overviews.
• SERP features: AI-generated summaries increasingly absorb clicks that would have gone to organic results.
• Pixel depth tracking: Websites should monitor how far users must scroll to find their listings for more accurate traffic projections.

Study Methodology

AWR’s research compared CTR data from Q4 2024 to Q3 2024 across multiple markets, including the US and UK. Using AWR’s free AIO tool, researchers identified an 8.83 percentage point rise in AI Overview presence, categorizing queries by intent, length, and industry verticals to analyze user behaviour shifts.

Conclusion

With AI Overviews increasingly influencing search results, website owners must adapt their SEO strategies to remain competitive. Monitoring industry-specific trends, optimizing for mobile, and tracking pixel depth are key steps to mitigating the impact of declining clickthrough rates in an AI-dominated search landscape.

In the ever-evolving world of ecommerce, search engine optimization (SEO) plays a critical role in driving traffic and increasing conversions. One of the most effective yet often overlooked aspects of ecommerce SEO is structured data. Implementing structured data correctly can enhance search visibility, improve click-through rates (CTR), and provide a richer user experience. Let’s explore the importance of structured data in ecommerce technical SEO and how it can boost your online store’s performance.

What is Structured Data?

Structured data is a standardized format that helps search engines understand the content on your website. Using schema markup (such as JSON-LD, Microdata, or RDFa), ecommerce sites can provide detailed information about products, prices, reviews, and availability in a machine-readable format. Search engines like Google use this data to generate rich snippets—enhanced search results that display key product details directly on the search engine results page (SERP).

Why Structured Data Matters for Ecommerce SEO

Structured data plays a crucial role in improving an ecommerce website’s SEO in several ways:

1. Enhances Search Visibility

With structured data, your products can appear in rich results, such as product carousels, price listings, and star ratings. This improved visibility increases the chances of your website appearing at the top of SERPs, driving more organic traffic.

2. Boosts Click-Through Rates (CTR)

Rich snippets provide more information upfront, including images, reviews, and pricing, making your listings more attractive to potential customers. A higher CTR means more visitors and potential sales.

3. Improves User Experience

By displaying essential product details directly in search results, structured data helps users make informed decisions without clicking multiple links. This convenience can lead to higher engagement and conversions.

4. Facilitates Voice Search Optimization

As voice search continues to rise, structured data helps search engines deliver more relevant answers. Optimizing for voice search ensures your ecommerce site stays competitive in an increasingly voice-driven digital landscape.

5. Increases Eligibility for Google’s Rich Features

Google rewards well-structured data with features like Google Shopping results, knowledge graphs, and FAQ sections. These features not only boost credibility but also improve overall engagement.

Key Types of Structured Data for Ecommerce Websites

If you own an ecommerce store, implementing the right types of structured data can make a significant difference. Some essential schema markups include:

• Product Schema: Provides details such as name, brand, SKU, price, and availability.
• Review Schema: Showcases customer ratings and reviews.
• Breadcrumb Schema: Helps users navigate the website more efficiently.
• FAQ Schema: Displays frequently asked questions directly in search results.
• Organization Schema: Adds credibility by providing company details like address, logo, and social links.

How to Implement Structured Data

To add structured data to your ecommerce site, follow these steps:

1. Use Google’s Structured Data Markup Helper to generate schema code.
2. Embed JSON-LD markup within your product pages.
3. Test your implementation using Google’s Rich Results Test and Schema Markup Validator.
4. Monitor performance via Google Search Console.

Conclusion

Ready to take your ecommerce SEO to the next level? Connect us and start integrating structured data today and watch your organic performance soar!

Structured data is a game-changer in ecommerce technical SEO. By helping search engines better understand and present your content, it enhances visibility, increases CTR, and improves user experience. Implementing structured data on your ecommerce website is no longer optional—it’s a necessity for staying ahead in today’s competitive online marketplace.

Achieving higher rankings on search engines requires a structured approach that focuses on content optimization, technical improvements, and link building. A well-executed 6 month SEO plan helps businesses gain organic traffic, improve search rankings, and enhance online visibility.

This blog outlines a step-by-step 6 month SEO plan to ensure your website ranks higher on search engines like Google.

6 Month SEO Plan Breakdown

Month	Key SEO Activities
Month 1: Website Analysis & Keyword Research	Conduct website analysis, perform competitor research, identify high-ranking keywords, and set optimized meta titles & descriptions.
Month 2: On-Page Optimization & Off-Page SEO	Optimize all pages’ meta titles & descriptions, track webpage performance, and start link building & guest blogging.
Month 3: Blogging & Referring Domains	Use blogging strategies to drive traffic and focus on increasing referring domains to boost website authority.
Month 4: Performance Tracking & Adjustments	Monitor website and keyword performance via Google Analytics & Search Console, making necessary optimizations.
Month 5: Engagement & Conversion Optimization	Analyze bounce rate, user engagement, and conversion rates. Identify weak areas and refine content based on real-time data.
Month 6: Content Expansion & Authority Building	Implement advanced SEO techniques, enhance content quality, and create sustainable rankings.

Month 1: Website Analysis & Keyword Research

The first month of the 6 month SEO plan focuses on analyzing website performance and researching high-ranking keywords.

• Conduct a website audit to identify technical issues like broken links, duplicate content, and page speed problems.
• Analyze competitors’ strategies to find content gaps and ranking opportunities.
• Perform keyword research using Google Keyword Planner, Ahrefs, or SEMrush to target relevant, high-traffic keywords.
• Set optimized meta titles & descriptions based on keyword research to improve on-page SEO.

Month 2: On-Page Optimization & Off-Page SEO

In the second month, focus on optimizing all pages and beginning off-page SEO activities.

• Optimize meta titles & descriptions across all website pages for better search engine visibility.
• Track webpage performance using Google Search Console and make adjustments as needed.
• Start link-building activities like guest blogging, directory submissions, and outreach for high-quality backlinks.
• Focus on brand awareness by promoting content on social media and forums.

Month 3: Blogging & Referring Domains

To drive more organic traffic, the third month of the 6 month SEO plan emphasizes content marketing and authority building.

• Create and publish SEO-optimized blog posts targeting long-tail keywords.
• Use internal linking to connect relevant blog posts and improve site structure.
• Increase referring domains by acquiring high-quality backlinks from authoritative sources.
• Collaborate with influencers or industry experts for guest posting and link exchanges.

Month 4: Performance Tracking & Adjustments

By the fourth month, it’s essential to analyze performance and fine-tune the strategy.

• Use Google Analytics & Search Console to track website and keyword performance.
• Identify pages with low engagement and optimize them with better content and keywords.
• Make necessary changes to content structure, internal linking, and metadata based on performance data.
• Improve user experience (UX) by ensuring fast loading speeds and mobile responsiveness.

Month 5: Engagement & Conversion Optimization

The fifth month is about enhancing user engagement, reducing bounce rates, and boosting conversions.

• Analyze bounce rate, engagement, and conversion rates to identify weak areas.
• Refine content and layout to improve user retention and readability.
• Update outdated content to maintain relevance and freshness.
• Optimize CTAs (Call-to-Actions) for higher conversion rates.

Month 6: Content Expansion & Authority Building

The final month of the 6 month SEO plan focuses on scaling content efforts and strengthening brand authority for long-term organic growth.

• Develop an advanced content strategy by creating pillar pages, topic clusters, and evergreen content.

• Pillar Pages:
  • Create comprehensive, long-form content.
  • Link related articles for strong internal linking.
  • Target high-traffic keywords.
• Topic Clusters:
  • Cover subtopics related to pillar pages.
  • Interlink cluster content for better SEO.
  • Use structured data for improved visibility.
• Launch a content repurposing plan—convert blogs into infographics, videos, and podcasts for wider audience reach.
• Leverage AI and automation tools for keyword tracking, content generation, and user experience improvements.
• Implement local SEO strategies by optimizing Google My Business, building citations, and encouraging customer reviews.
• Optimize for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) by improving author bios, adding credible sources, and enhancing website security.

Conclusion

A well-structured 6-month SEO plan is essential for sustainable website growth, improved search rankings, and higher organic traffic. By focusing on keyword research, on-page and off-page SEO, content optimization, and performance tracking, your website can achieve long-term visibility. Stay consistent, analyse results, and refine strategies to maintain success. Start implementing this plan today and watch your website thrive in search engine rankings! Connect with us to get a customized webpage ranking plan as per your website requirements.